All the
do-dah
What I do
Quite simply - I do concepts: All of them and any of them. I do top-line ideas through to fully integrated campaigns and brand identities, plus all the supporting executions, whether they are adcepts, storyboards, radio scripts, web banners or wobblers. I do scamps, mood boards and fully written document presentations - so if you need to, you can present the work straight to your client.
How i work
I know it's a little odd, but I do most of this thing from home. I realise Art Directors are usually very much seen and heard in the typical agency, but after taking on a branding project for an ex-employer, while also puzzling out the practicalities of new motherhood, I found it was completely possible to produce high quality work via Zoom and email - and I've never looked back. In fact, I believe I am significantly more efficient and inspired working this way than ever before.
Although I am not a hermit and more than happy to get out for a client meeting, pitch or photo-shoot if that's required.
Staying in
is the new going out?
i undo knots
I like those briefs where the parameters have shrunk to impossible, and the brief has gone round the houses and still hasn’t landed on that tricky thing that’s in the client’s head. There's an answer in there somewhere...
I love to be a mini-expert in whatever the brief is about. That's the way to understand what's needed and how to get there.
Also
i get it
I play
wild cards
I do the on-brief, on-brand, on-budget, client friendly ideas I'm asked to do, and I also do those wild-card, mad, ambitious ideas that clients don't always know how to ask for, but can be surprisingly pleased when they see them.
I have worked with copywriters in a traditional team and remotely by email which has proved to be weirdly efficient, but I am also more than comfortable doing all my own words. I did say I was an odd sort of Art Director.
All my own words
Try me in:
shopper marketing
Example shown is a scamp for a Jergens shelf tray - key messaging worked with the existing TV advertising campaign that juxtaposed plastic mannequins with real women. The call to action communicated the brand's USP - all natural ingredients which
made it distinctly different
to its competitors.
