I’m an award winning conceptual art director based in Newbury, Berkshire.
I have twenty years of experience, predominantly in integrated London agencies. I now work on a freelance basis and have consulted as Creative Director for Edinburgh agency Guy&Co for the last ten years.
This site gives a taste of my work and what it looks like, but please get in touch for specific projects and a tailored portfolio.
Hello,
Delivering on taste and style
Using a simple visual device that brought the brand's daisy icon and flavour cues together, allowed Rachel's Organic to showcase their Stylish by Nature products and new sponsorship of the RHS Hampton Court Flower Show.
Rachel's Organic
Stylish by nature
PG Tips: A Cuppa-contraption
Teaming up with Aardman, this multi-award winning sales-promotion featured a free mug with colour-changing nose. It became an instant collectable and kicked of an Ebay frenzy.
An Ebay frenzy
Latest awards
Gold
Fray Bentos: Time for a Cheeky Bentos
2021 Scottish Marketing Society Star Awards
Food category
![TwinPack_Wra[1].jpg](https://static.wixstatic.com/media/ac2530_9b8f5323200f4f23acbc39c93d2442de~mv2.jpg/v1/fill/w_224,h_115,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/TwinPack_Wra%5B1%5D.jpg)
A fresh approach to messaging
Dove Go Fresh
Dove's new range of shower and deodorant products aimed to reach a younger audience and help women stay cool in their messy twenties.
![TwinPack_Wra[1].jpg](https://static.wixstatic.com/media/ac2530_9b8f5323200f4f23acbc39c93d2442de~mv2.jpg/v1/crop/x_350,y_162,w_308,h_301/fill/w_231,h_224,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/TwinPack_Wra%5B1%5D.jpg)
McVities
Find your mcv spot
A rude food experience
Award-winning McVities Cookies sampling activity at Ann Summers parties that involved the creation of rude party games, communications with party organisers and take-home coupons for attendees and also attracted compliments from Ruby Wax.
Braun
get into thairapy
In a competitive UK market, Braun couldn't rely on their existing brand style to launch their new hair tongs - and so a significantly edgier tone was developed - offering a new way to choose between straight or wavy hair.
A new Slick & Twisted look
dove gradual tan
Look like summer. feel like summer
Escalating levels of tan
Just one example of how using an existing and narrow brand toolkit doesn't have to limit how hard the communications work.
Albert Bartlett
Coach potatoes
Now in it's second year, this
award-winning campaign aimed to support Sport Relief and change people's perception that potatoes are unhealthy.
The perfect mash up
A revamped modern logo and design style across all comms and products breathed new life into an old fashioned brand. The famous Au Lait cow icon was re-imagined as a 'Houndstooth' pattern, reinforcing the impact of this brand's best selling range .
Iconic Scottish cows scrubbing up well
The Scottish Fine Soaps company
How not to look like a rubbish company
A new visual identity that included design for the brand's new UK headquarters. One keyline ran around the whole office space, reflecting an ecosystem of interlinked activity and incorporating decorative icons, signage and current activity canvases. These eye-catching canvas' were designed to celebrate current activities and get visitors talking.
Veolia Environmental services uk
girl2goddess
Gillette venus with MTV
Initially tasked to develop the existing 'Reveal the Goddess in you' creative platform for a new European teen programme, the creative platform, Girl2Goddess went on to become Gillette's global trademark for all their teen activity.
Talking to teens across the world
royal london #Secretlifeofpensions
An award-winning campaign designed to demystify pensions and marking Royal London's first Instagram partnership with influencer Go Fund Yourself.
On the money communications